Thursday, November 1, 2007

Hit the Floor

Ah, there is always a quiet feeling after an event has passed, the type of event that you put your all into. It used to feel like emptiness and the void would seem all encompassing. But now in my something-like-maturity, it is just a quietness of the soul, contemplative and peaceful.

My gathering went well yesterday and I feel as though the spirit of this holiday was experienced properly.

My weight loss group, in addition to my other clients, seem quite receptive to the idea of Ellie's dance hall, disco, or whatever it will finally be called. As my partner and I mingled through the small crowd in my office, we began to brain storm on ideas for my dance floor. We even went as far as thinking of reflooring the area. Currently it has benign carpeting, but a more danceable surface would be nice. So, after the party ended, we sat down with our spiced cider (and rum) and looked at flooring options. iFLOOR offers a fair amount of information about what to consider in flooring (so much for the "Ellie just wants hardwood floors" idea, now I have many considerations).

This whole thing took on new portions about my garage. It is bigger and might make for better dancing. Apparently a cork floor would be a way to go in locations such as this, as they are water resistant. Plus, I think they would have a bit of give and are better for the bones when breaking into a swing.

The other interesting thing that ifloors is doing is offering a $1,000,000 limited warranty for floor bought online. Apparently this has been a problem and online customers were encouraged not to buy at a discount through the web.

Here is their press release:

Press Release:

iFLOOR, America's largest online flooring retailer, today announced a $1,000,000 limited warranty designed to protect its customers from predatory manufacturer policies that exclude warranty coverage from online purchases.

The policy, which goes into effect immediately, offers up to one million dollars of coverage in the event that a customer's warranty claim is denied specifically because they made their purchase online. It is complimentary for every iFLOOR customer, and protects the buyer under the same terms as the original product warranty.

iFLOOR, Inc. CEO, Steve Simonson, came up with the program to combat "scare tactics" used by manufacturers of hardwood floors and laminate flooring. "Their idea is to discourage you from buying at a discount!" wrote Simonson in his blog "It's About Flooring". "This is not right! You deserve to save money! So we're going to take care of this problem once and for all."

And it would appear that federal law is on his side. Section 108 of the 1975 Magnuson-Moss Act, states that, "In general, tie-in sales provisions are not allowed. Such a provision would require a purchaser of the warranted product to buy an item or service from a particular company to use with the warranted product in order to be eligible to receive a remedy under the warranty."

Under iFLOOR's new warranty, a key provision allows for iFLOOR to "seek justice" on behalf of the customer in the event of legal action. According to Simonson, "I'm putting iFLOOR's money where my mouth is."

About iFLOOR, Inc.
Since 1998, has been the leading online and retail flooring company, with 36 local retail stores nationwide offering more than 70,000 products, including hardwood floors, laminate flooring, bamboo flooring and cork floors. is the largest online flooring retailer according to Internet Retailer Magazine, and was named by Inc. Magazine as one of the fastest growing private companies in the United States for the past three years. Committed to quality customer service, superior selection and friendly expert advice, enables customers to buy flooring both online and in its retail stores at a substantial savings over traditional retailers. For more information about iFLOOR, please visit


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